Every year, Malt-o-Meal sells their cereal products in the Crystal Court of the IDS Center for $1.00 per bag. Each sale raises $2.00 for the United Way.
That's a generous contribution to United Way, but seriously, Cereal Day is a bigger deal than it really should be. I came up from the bike racks in the IDS Center today only to be confronted with hundreds of people waiting in line to purchase Choco-Puffs and Malt-O-Bark for friends and family.
The atmosphere in the Crystal Court is festive on Cereal Day. It's like Christmas for grown-ups. Office drones line up to buy, and then schlep giant plastic bags of breakfast through the skyway to their cubes and offices.
I don't understand this demand for breakfast cereal. I honestly can't recall the last time I ate a bowl of cereal.