Oct 28, 2010

Cereal Day!

Cereal Day
Originally uploaded by Snak Shak
Every year, Malt-o-Meal sells their cereal products in the Crystal Court of the IDS Center for $1.00 per bag. Each sale raises $2.00 for the United Way.

That's a generous contribution to United Way, but seriously, Cereal Day is a bigger deal than it really should be. I came up from the bike racks in the IDS Center today only to be confronted with hundreds of people waiting in line to purchase Choco-Puffs and Malt-O-Bark for friends and family.

The atmosphere in the Crystal Court is festive on Cereal Day. It's like Christmas for grown-ups. Office drones line up to buy, and then schlep giant plastic bags of breakfast through the skyway to their cubes and offices.

I don't understand this demand for breakfast cereal. I honestly can't recall the last time I ate a bowl of cereal.

Apparently, I am in the minority on this one.


  1. It is because cereal is YUMMY!
    It's one of the most tasty (for many people) foods in existence and it takes just seconds to prepair it.

  2. Minnesotans love a bargain and will queue up for hours to get one.

    I eat cereal almost every morning, mixed thus: 1/2 cup of some sort of "base" cereal, usually the organic whole grain kind; 2 tblsp each of oat bran, wheat bran, milled flax seed, ground walnuts, and sliced raw almonds; a handful of frozen blueberries; a handful of raisins; a banana. Topped with milk.